Flattering Fit & Everyday Ida Elegant Midi Dress

Timeless elegance designed to celebrate your natural shape.

Meet the Everyday Grace Midi Dress — the effortlessly flattering piece every woman deserves in her wardrobe. With its soft surplice V-neckline, gently gathered pleats and beautifully draped skirt, this dress enhances your figure with ease, offering comfort, confidence and understated sophistication.

The elbow-length sleeves and mid-calf hem provide just the right amount of coverage, while the smooth, breathable fabric ensures all-day comfort. Whether you're dressing for a relaxed afternoon, a special gathering or simply want to feel put-together at home, this dress brings grace to every moment.

Why women 50+ love this dress

• Flattering wrap-style bodice — softly shapes the bust and waist for a feminine, lengthening silhouette

• Comfortable elbow sleeves — ideal for women who prefer natural, elegant coverage

• Soft, breathable fabric — drapes beautifully without clinging, perfect for all-day wear

• Gently flared skirt — skims the hips and creates movement with every step

• Practical hidden pockets — discreetly placed so they never interrupt the clean lines

• Confidence-friendly length — mid-calf cut feels modest, elegant and easy to style

Fit & Feel

• True to size with comfortable stretch

• Surplice V-neckline that flatters without revealing too much

• Elasticated waist for gentle shape and ease

• Light, breathable fabric ideal for year-round wear

Style Inspiration

• Pair with a soft cardigan and flats for relaxed daytime elegance

• Add a structured blazer and heeled boots for a polished, refined look

• Wear with simple jewellery for an effortlessly graceful evening outfit